Top 5 Toddler Games on iOS in New Zealand: Q2 2025 Insights

In the second quarter of 2025, the top five toddler games on iOS in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here's a closer look at each app's journey during this period, with data sourced from Sensor Tower.

Color by Number：Coloring Games from Wildlife Studios saw a gradual increase in weekly revenue, peaking at around $406 in mid-May. Weekly downloads fluctuated, starting strong with 1.5K in early April and then dipping to 551 by early June. Active users mirrored this trend, climbing to a high of 3.7K in early May before declining to 2.4K in early June.

Minecraft Education by Mojang maintained steady download numbers, beginning with 880 and reaching a peak of 1.4K in early April. Active users followed a similar pattern, starting at 1.7K and peaking at 2.5K in mid-April.

Candy Crush Saga from King experienced significant weekly revenue, with a high of $46.2K in mid-April. Downloads saw an upward trend, ending at 829 by late June. Active users fluctuated, decreasing from 8.4K at the quarter's start to 7.2K by the end.

Lingokids - Play and Learn by Monkimun Inc showed consistent revenue figures, peaking at $2.7K in mid-April. Downloads remained stable, averaging around 500 weekly. Active users hovered around 1.3K throughout the quarter.

Finally, Keiki Learning games for Kids from BENIPOL LIMITED experienced modest revenue growth, reaching $1K in mid-April. Downloads began at 493 and tapered to 360 by the end of June, with active users remaining steady around 400.

For more in-depth insights and data, visit Sensor Tower.